One of, if not the most important thing when starting a blog is deciding your name.
Your blog name has to be relevant to what you’re going to write about, your niche. It has to be relevant to who you are and it has to be unique so much so that no-one else has already taken it.
There’s lots to think about when choosing a blog name but don’t worry I’ve created these 6 Top Tips to help you through it.
TIP 1 | USE KEYWORDS
Keywords are words that directly relate to your niche. For example, my blog is a Dad/Parenting blog. My blog name is DadvWorld.com. It directly relates to being a Dad and when adding tags to my blog posts I will obviously use the word Dad and this all helps with SEO. If you’re going to be a beauty blogger think of words that relate to beauty and make-up etc. If you’re going to be a food blogger then try and get in a word relating to food and so on and so forth.
Using keywords will help in the future as you grow and become more easily searchable on Google and other platforms. Having a keyword in your blog/domain name will tell search engines what your blog is about and help you rank higher on Google.
TIP 2 | MAKE IT RELATABLE
Being creative around a chosen keyword then makes your name relevant and relatable to you. If you’re writing about parenting on a budget and/or money saving tips for parents, things like MoneySavingMum or SavvyMummy are great examples. If you’re a Dad writing about parenting and DIY, DIYDaddyBlog is a decent shout. You can see how this works and you can replicate this method into any niche keywords.
Don’t be afraid to make it directly relatable to your personality either. TiredMum, YorkshireDad, BlondeBeauty etc. These are quick examples that get in the niche keyword and a relatable word about the actual blogger.
TIP 3 | KEEP IT SHORT
It’s a good idea to keep your name on the shorter side. It stops your name sounding like a mouthful when promoting yourself out loud to others, the last thing you want is someone asking you the name of your exciting new blog and it takes you 5 minutes to say it! TheDadWithFourKidsAWifeAndSevenPets.com – Stay clear of this. It’s slightly exaggerated but you get the point.
Thinking further ahead to branding, a longer more complex name could cause design problems too. There’s not many major brands with names that are wordy and long.
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TIP 4 | MAKE IT SIMPLE
By keeping your name shorter it helps to keep it simpler. There are millions of blogs out there and people won’t remember yours if it’s too long and too complicated. Try to keep it simple so it’s easy to remember. Stay clear of numbers, double letters for no reason, special characters and unique names where possible. People spell the same names and pronounce them in so many different ways nowadays you don’t want to have to spell out letter by letter your blog name every time someone asks you what it’s called. Also numbers make your name more difficult to remember. The numbers may well mean something to you, a special date or your favourite number, but that means nothing to anyone else.
By keeping your blog name short and simple it will naturally be more memorable and that’s the aim. After-all whether you’re looking for a small space in the corner of the internet or looking to build a world known blogging brand you may as well start ambitious and create a blog/brand name that everyone remembers.
TIP 5 | KEEP IT BRAND FRIENDLY
When starting out, many people aren’t sure exactly where or how far their blog will take them. A lot of people have brand deals and sponsored events in mind and turning their blog into a full-time money making machine. So it’s sensible to think about this from day one and keep your name brand friendly.
This isn’t a set-in-stone rule but I’d suggest for the vast majority it’s worth sticking to. If your vision is to be a no-holds barred give it to em with both barrels blogger then that’s fine, there’s nothing wrong with that, chose a name that screams ‘I’m giving you my opinion and you’ll take it’.
Most bloggers however would like their blog name to sound brand-able when collaborating. In most popular niches such as parenting, travel, food and beauty, most brands will be looking for a blog name that’s easily recognisable for the niche and their brand.
I’m no stickler over swearing in your blog posts but in your name its probably not the best idea.
TIP 6 | UNIQUE ACROSS PLATFORMS
Not only do you need to create a name that is short, simple, memorable and brand friendly, it has to be so unique that no-one else has taken it. Oh and that no-one else has taken it across all of the major social media platforms too!
You can check your chosen name across all major platforms in one click using namecheckr.com.
A pet hate of mine is when someone has a blog name however it doesn’t match their Twitter handle or Instagram name. This works into the branding too. You want to have the same name across all social platforms that you’re planning on building an audience on. You want people and brands to find you online easily. For example my blog is DadvWorld and that’s also my name on Facebook, Instagram, Twitter and Pinterest. (Actually it’s not anymore but yours should be if it’s available!) So if anyone wants to check me out on any of the major platforms they only have to remember one name.
You don’t want your blog to be blagyourblog.co.uk, your Twitter to be blaggingblogging and then your Instagram blag_your_blog. It’s way to complicated and if people can’t find you instantaneously they’re likely to give up and move on.
It sounds like a difficult task creating your blog/brand name and it is. If your blog is to grow into a well branded money making machine, then it’s worth taking your time with this part and getting it right.
Good luck and please do feel free to ASK any questions if you’re struggling. Leave a comment below, or get in touch on social media @dadvworld
I’m continually creating as many posts in this Blag Your Blog section of the DadvWorld website as I can to help you understand, figure out and achieve your blogging goals. I’d love your feedback and/or further questions to help me create the content you need.
Blag Your Blog | Helping You Blag Blogging
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I can also help with your branding once you’ve chosen your blog name!