What percentage of this whole blogging world do you think is fake?
I think many are coming to terms with the fact that there’s much fakery nonsense across social media, mainly Instagram. There’s literally hundreds of blogs and social media posts about how fake Instagram can be. Perfect family life, perfect home decor and/or perfect looking people, most of it is bollocks.
The rise of realism is now making the fakery a lot more obvious to spot. By the way I’m all for sharing only your best moments on YOUR social media pages. If my lad is in one of them moods, parents know what I’m saying, my focus most definitely isn’t on capturing it for Instagram. Building a page online that reflects the best YOU and the best of YOUR life is absolutely fine, it’s what I do, 95% of the time.
Social media fakery is actually not a big deal for me. If you feel better by creating an online persona that gives the impression you have your shit together 24/7 then that’s cool, go for it.
Aslong as you’re not being mean and purposely bringing others down that don’t have the cleanest, brightest and whitest house you’ve ever seen, one that you have to wear sunglasses in even at night time, then it’s all good.
I’d like to direct your eyes into another direction of blogging fakery. Is fakery the right word, is it shrewd bloggership (Is that a thing?) or basic blogger tactics to raise your worth?
I’m talking about follow for follow, comment threads and Twitter/Insta pods.
Hey, I’ve used them all, do use them now and again and will most definitely use them in the future, I’m just asking questions and throwing out thoughts.
So you’ve landed a brand deal. Immediately after your post going live you set up a twitter group, an insta pod or join a Facebook group share thread. You ask your best blogger mates to retweet and other bloggers in the other places to help spread the word across their social platforms too. They’re your friends so they do, that’s cool, what are friends for.
Sounds like shrewd bloggership at this point. You’ve built a little tribe of blogger friends so why not use them as they will use you and we can all grow together. For the record, I 100% recommend you do use this tactic.
But then you realise that in the Facebook thread you’ve joined there’s 3 pregnancy blogs, 2 recipe posts and an article on lip gloss you now have to read and comment on. You’ve joined the thread for extra exposure to your blog post, now it’s time to pay up.
You’re a dad blogger that’s 32. (Me, obviously!) You have zero interest in recipes and cooking, my only interest in food is eating it! You’re not pregnant or actively looking to be so, why are you reading a second trimester update of a stranger. Finally you’ve got to now comment on the 18 year old beauty bloggers lip gloss post. I’ll repeat again, I’m a dad blogger, 32 and you don’t know me but I seem to want to relate to you over lip gloss in your comments.
Listen, I know there are several ways you could go at this, but none of them genuine, ie: fake. I do care that your pregnancy is going well because, well why wouldn’t I, good luck. I could pretend I really like your recipe which includes ingredients I’ve never heard of, but truth be told I ain’t ever cooking that stuff. Then finally I do have a wife and two teenage daughters so I do get lip gloss but why I’d be reading and commenting on a young girls post I’ve never met about lip gloss just isn’t going to work.
I was about to type that I’ve exaggerated a touch to make this post a little more amusing but this stuff is actually quite accurate. There are pods and threads and all other blogger type stuff that are more suited to you and your niche that wouldn’t have you commenting on such a diverse array of topics, but anywhere that includes forty-odd posts you HAVE TO comment on, will inevitably have 90% of stuff that doesn’t interest you.
This goes for followers too. Follow everyone on this thread, you do and you immediately gain 30 followers on Instagram. Amazing it works. Until a week later they all unfollow you because they were never interested in the first place!
I’ve plucked examples from thin air but there’s much more we could discuss within the blogging world, don’t get me started on sub for sub relating to YouTube.
Brands like you because you get 20 shares on your post, but it’s the same 20 people every time who are sharing as friends not because they’ll actually ever buy the product you’re discussing. I 100% get that this is how you build your blog, you have to feed from and find your feet within the blogger environment first, it’s the best way to build your blog and give yourself a good start. Keep tagging me and including me as I will help! I do get the whole business side of blogging and from time to time you come across people such as Nigel from DIY Daddy Blog that runs linky’s but does genuinely use it as a way to discover new bloggers to help build their blogs as well as build his brand further. There’s not many Nigel’s though.
I think you have to applaud massively those such as Harriet from Toby and Roo who seem to have made that connection over to non-bloggers. This is where I’ve always thought the threshold is between doing really well and having no limits. If you’re doing really well and most of your following are other bloggers, that’s good you’re on your way. But, those that extend over into masses of non-bloggers I think take their blogs to a different level entirely. If you can relate to all people, not only those that get what you’re doing within the bloggersphere, there becomes no limit to the success you can have.
I’m still searching for that magic moment or waiting patiently for it to build over time. All of this does have me asking though, how much of blogging, numbers, stats etc is just plain old fakery?
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