What percentage of this whole blogging world do you think is fake?

I think many are coming to terms with the fact that there’s much fakery nonsense across social media, mainly Instagram. There’s literally hundreds of blogs and social media posts about how fake Instagram can be. Perfect family life, perfect home decor and/or perfect looking people, most of it is bollocks.

The rise of realism is now making the fakery a lot more obvious to spot. By the way I’m all for sharing only your best moments on YOUR social media pages. If my lad is in one of them moods, parents know what I’m saying, my focus most definitely isn’t on capturing it for Instagram. Building a page online that reflects the best YOU and the best of YOUR life is absolutely fine, it’s what I do, 95% of the time.

Social media fakery is actually not a big deal for me. If you feel better by creating an online persona that gives the impression you have your shit together 24/7 then that’s cool, go for it.

Aslong as you’re not being mean and purposely bringing others down that don’t have the cleanest, brightest and whitest house you’ve ever seen, one that you have to wear sunglasses in even at night time, then it’s all good.


dyspraxic blogger


I’d like to direct your eyes into another direction of blogging fakery. Is fakery the right word, is it shrewd bloggership (Is that a thing?) or basic blogger tactics to raise your worth?

I’m talking about follow for follow, comment threads and Twitter/Insta pods.

Hey, I’ve used them all, do use them now and again and will most definitely use them in the future, I’m just asking questions and throwing out thoughts.

So you’ve landed a brand deal. Immediately after your post going live you set up a twitter group, an insta pod or join a Facebook group share thread. You ask your best blogger mates to retweet and other bloggers in the other places to help spread the word across their social platforms too. They’re your friends so they do, that’s cool, what are friends for.

Sounds like shrewd bloggership at this point. You’ve built a little tribe of blogger friends so why not use them as they will use you and we can all grow together. For the record, I 100% recommend you do use this tactic.

But then you realise that in the Facebook thread you’ve joined there’s 3 pregnancy blogs, 2 recipe posts and an article on lip gloss you now have to read and comment on. You’ve joined the thread for extra exposure to your blog post, now it’s time to pay up.


dadvworld dad blogger


You’re a dad blogger that’s 32. (Me, obviously!) You have zero interest in recipes and cooking, my only interest in food is eating it! You’re not pregnant or actively looking to be so, why are you reading a second trimester update of a stranger. Finally you’ve got to now comment on the 18 year old beauty bloggers lip gloss post. I’ll repeat again, I’m a dad blogger, 32 and you don’t know me but I seem to want to relate to you over lip gloss in your comments.

Listen, I know there are several ways you could go at this, but none of them genuine, ie: fake. I do care that your pregnancy is going well because, well why wouldn’t I, good luck. I could pretend I really like your recipe which includes ingredients I’ve never heard of, but truth be told I ain’t ever cooking that stuff. Then finally I do have a wife and two teenage daughters so I do get lip gloss but why I’d be reading and commenting on a young girls post I’ve never met about lip gloss just isn’t going to work.

I was about to type that I’ve exaggerated a touch to make this post a little more amusing but this stuff is actually quite accurate. There are pods and threads and all other blogger type stuff that are more suited to you and your niche that wouldn’t have you commenting on such a diverse array of topics, but anywhere that includes forty-odd posts you HAVE TO comment on, will inevitably have 90% of stuff that doesn’t interest you.

This goes for followers too. Follow everyone on this thread, you do and you immediately gain 30 followers on Instagram. Amazing it works. Until a week later they all unfollow you because they were never interested in the first place!

I’ve plucked examples from thin air but there’s much more we could discuss within the blogging world, don’t get me started on sub for sub relating to YouTube.

Brands like you because you get 20 shares on your post, but it’s the same 20 people every time who are sharing as friends not because they’ll actually ever buy the product you’re discussing. I 100% get that this is how you build your blog, you have to feed from and find your feet within the blogger environment first, it’s the best way to build your blog and give yourself a good start. Keep tagging me and including me as I will help! I do get the whole business side of blogging and from time to time you come across people such as Nigel from DIY Daddy Blog that runs linky’s but does genuinely use it as a way to discover new bloggers to help build their blogs as well as build his brand further. There’s not many Nigel’s though.

I think you have to applaud massively those such as Harriet from Toby and Roo who seem to have made that connection over to non-bloggers. This is where I’ve always thought the threshold is between doing really well and having no limits. If you’re doing really well and most of your following are other bloggers, that’s good you’re on your way. But, those that extend over into masses of non-bloggers I think take their blogs to a different level entirely. If you can relate to all people, not only those that get what you’re doing within the bloggersphere, there becomes no limit to the success you can have.

I’m still searching for that magic moment or waiting patiently for it to build over time. All of this does have me asking though, how much of blogging, numbers, stats etc is just plain old fakery?





  1. 3rd May 2018 / 6:29 am

    Coming up with genuine comments on posts of friends, mates, linky & like pod users can be a difficult one. But it is still better than automating it via a bit. I read an article recently where this blogger was overjoyed that a huge blogger commented on her post, only to realise that it was a bot. Which in itself is a dilemma. If you are a huge blogger/social media person can you actually find the time to comment on everything or do you have to revert to bot commenting to achieve everything?

    • DadvWorld
      3rd May 2018 / 9:46 am

      For me that’s a huge NO NO! If I ever reached a level where I couldn’t keep up with comments etc then I’d opt for a different way. I’d put a video out responding to as many as possible or something else. I couldn’t use a bot to replicate me! They have uses but not for commenting on people’s blogs or deceiving people that would think I was talking to them directly. Thanks for reading and commenting mate, appreciate your support as always 🙂

  2. 3rd May 2018 / 7:52 am

    Thanks for the mention!! I do think there is a place for these things as long as people are honest about it. Also, take the example of someone who (like me for the first 3 years of blogging) doesn’t have a single blogger mate, doesn’t know what pods etc are and hasn’t ever joined a FB group for exchanges… they get their family and actual friends to share/comment/like. In some instances this leads to the wonderful place where a person, through requested exposure, actually loves the product/ad and buys/hires/whatevers. Interestingly this happened to me last week – I posted on IG about cricket for Toby and there are now 3 kids at his school signed up. These are friends and people I know who would probably know that commenting/liking posts helps me a great deal in the algorithm but they are also people.
    I do agree with you that exchanges really need to be niches to help you if you’re going down that route, the example you gave is totally fair… but then what if you wanted to get your wife or daughter a lipgloss for a gift? You’re gonna have that in your mind now!… It’s so simple to spot successful people who have built a group and are basically a clique of friends instead of a pod, doing the same thing… but it’s organic because, ya know, they are mates. Are they balls.
    I’m digressing.
    I think social media is now so vast and so flooded that without some form of working together you get lost frequently. Even the biggest people have suffered engagement dips and growth stagnation – they can pay for ads (if they earn enough why not – how do people think big companies get huge followings? They advertise and they even get their own Facebook ad manager to help them…) or they can help each other out with pushing the algorithm and sharing to their own followers.
    You know me, I’m a live and let live, as long as no one is spinning fraud (buying likes/buying followers) then I couldn’t give a hoot. I reeeeeally want to see stricter fraud sanctions for buying though – you wouldn’t get away with it in any other industry.

    • DadvWorld
      3rd May 2018 / 9:43 am

      WOW, your comment is longer than my blog post! Ha! Thanks for reading and taking the time to comment, I really appreciate it. Yeah I agree with all that you’re saying, many of these tactics are valid and a great way to build your brand. Using friends and family and blogging friends are great ways to get your content out there and on occasion they do buy into what you’re saying/promoting such as the cricket kids from your experience. I actively encourage these tactics but as you say it’s all about transparency and being honest about it. I also notice that in many of these pods etc they don’t tend to last long. I think that is mainly down to two reasons, first being that people don’t have time to read through everyone else’s content so gradually stop adding their own links. The second reason being they’re just not interested in the other people’s content most of the time. Maybe it’s just the majority of ones I’m included in, there’s so much happening it’s so hard to keep up with everything. If you buy followers/likes etc you are a dick. It’s so lazy, it’s not a good tactic at all and as you say it genuinely is fraud! There’s so many different perceptions of blogging tactics/fakery that’s why I wanted to get this out and see what thoughts come back. Appreciate your time and keep smashing it mate! 🙂

  3. 3rd May 2018 / 11:30 am

    There is generally a lot of fake stuff out there and you just have to be very mindful of that. There is always another story behind the picture you take. I like to try and put a bit of that in the post if i can but I think people just need to remember there is probably more going on behind the lens that you can’t see. It’s like seeing the parent snap at their child and judging them, not knowing that that moment was the 100th time that child has done something to wind up their parent. Another very thought provoking post buddy – awesome

    • DadvWorld
      3rd May 2018 / 6:37 pm

      Thanks Pete! Appreciate you reading and commenting. I think more and more people are waking up and smelling the coffee in regards to social media nonsense. Realism is taking over! I love seeing more and more people being bang average about their daily lives, that’s what is real! If you’re off to Disney then amazing, if you’re sat in your pants all day editing a vlog (ME!) then again, amazing! Just tell your truth and you will succeed 🙂

      • 3rd May 2018 / 8:06 pm

        Yes buddy, a wave of realism is starting to flow through social media. It’s so refreshing to read it and see how other people actually deal with the real life of parenting or just life in general. Honesty always wins

  4. 3rd May 2018 / 1:12 pm

    I think this is mostly the way of life. It’s always been “keeping up with the Jones'” but that has now transcended over to social media. I don’t mind people taking selfies in the prettiest corner of their house – that corner with best sunlight and no mess – rather than the darkest corner with the piles of laundry. The fakery I dislike is those Instagrammers who are posting photos of them in awesome places which make you think “wow that’s amazing” but actually they’ve never even been to that country never mind hiked that mountain.

    As for the comment pods, I completely get you! I’ll use them sure but I steer away from those pods/groups/threads which require me to comment/like/subscribe to ALL because a) I’m not interested in everything, b) not everyone will like my stuff and c) ain’t nobody got time for that!

    But I am fully aware that blogging is, unfortunately, still all about the numbers so I don’t judge those who use these tactics. Like you said, I have used them, and will continue to use them. And I’m all about helping mates! Blogging has never been about the numbers for me… clearly!

    • DadvWorld
      3rd May 2018 / 5:32 pm

      Very true and very honest. Yeah a lot do blog purely because they love it amongst other non-money related reasons. Yeah absolute fakery needs to go, I think it’s on it’s way out to be fair. More realism is rising in popularity and that’s a great thing. Thanks for reading and commenting Rebecca 🙂

  5. 3rd May 2018 / 5:19 pm

    Awesome post mate. Thank you for the mention and your kind words about me, I don’t ever blush but I think I did this time.
    It’s difficult I don’t see it as fakery but more marketing your brand, which I kind of guess we all want to do. It’s just mates helping mates to me, if somebody shares for me I straight back to help them. I only ever ask for paid work to be shared never organic for me it’s important to let organic stand on its own two feet.
    Like Harriet said anybody that is buying followers etc is just not right that’s fakery, but will be found out because you simply don’t get any interaction.
    Well done on pointing out all this.

    • DadvWorld
      3rd May 2018 / 6:35 pm

      Thanks mate and no problems. Yeah much of it is mates helping mates, that’s right. Me posting a standard ‘Great blog’ on something I give zero shits about though is fake to me. I’ll never be able to write that on someone’s blog again if they’ve read this HAHA! Thanks for reading and commenting, appreciate your genuine, real organic support as always HA 😉

  6. 8th May 2018 / 1:13 pm

    I think you easily tell when an blogger/vlogger is fake these days and I think at the moment how blogging is changing, people want to see some more reality behind the posts.


    • DadvWorld
      12th May 2018 / 9:00 am

      Hi Katie, you’re right yes. You can spot it a mile off nowadays. People want to relate and there’s far too much out there that doesn’t relate to me. Thanks for reading and commenting 🙂

  7. 10th May 2018 / 5:43 pm

    I feel left behind because I don’t use comment pods but at the same time thrilled I don’t have to comment about recipes I’ll never use.

    Great post!

    • DadvWorld
      12th May 2018 / 9:01 am

      Haha that’s it yeah! I often know it’ll take me longer to reach my goals purely because I don’t use all the relevant tactics. Sometimes I do but 80% of the time I don’t. We will all get where we want to be in our way though 🙂

  8. 16th May 2018 / 4:36 pm

    Good points made Dave. It’s not something limited to blogging. I know a huge company that does exactly the same thing. They use a similar tactic to show they have large subscriber numbers so that they can command higher advertising rates.

    You’re right though making the jump from other bloggers to normal internet users is the holy grail.

  9. 23rd May 2018 / 3:41 pm

    I think we’ve come to a point where nothing is what it seems. It’s like how the mainstream media’s biases influences the audience’s perception, bloggers do tend to sway their followers towards something they might not believe in but is necessary because they are paid to promote a certain product.

  10. 25th May 2018 / 4:43 pm

    this is life i’m afraid, i was exposed to it when i had my kids just on a smaller scale, from mums at the school gate to elaborate birthday parties, that people got into debt for, al long before SM took off (my 5 kids are aged 19-30) I never stage photos on instagram and i only post my blog on my own pages and like minded linky’s and will actually delay adding a post if it means i’m linking up next to a potty training post. I just simply scroll past anything that looks staged unless the caption catches my eye

  11. 30th May 2018 / 9:09 pm

    Much of blogging seems a bit like the end of the Wizard of Oz – where you realise that behind the smoke and mirrors, there’s a chap hiding behind a curtain hitting buttons and hoping not to get found out!

    The great thing about blogging is there aren’t any rules. It’s whatever you make of it. I blog because I enjoy it and have no desire to turn it into a career. But if you do want to go down that road, I can see why you join pods, FB groups to get comments and engagement. As long as there’s no active dishonesty – buying followers etc – then it’s fine. I just wouldn’t do it myself.

    Thought provoking post though. We don’t really talk about this aspect of blogging much. 🙂

    • DadvWorld
      5th June 2018 / 9:27 am

      Thanks for reading, appreciate your time. Yes that’s a very good summary of blogging lol! I find it all fascinating to watch. Active dishonesty as you say is simply wrong but the other stuff I’ve mentioned is just tactics and in any industry there are tactics so its all fair game 🙂

  12. 8th June 2018 / 9:09 am

    I think fakes are often easy to spot – especially on Instagram. Bots do my nut in, but again easy to spot on Insta. I post about running and I immediately get followed by vaguely related accounts with 8000 followers but follow only a 5th of that number. I don’t do the whole follow/un-follow game! Building an audience is fricking hard work, but I wholeheartedly believe that if you do that as organically as possible the best rewards are there to be had. I didn’t start blogging to make money or get sent free stuff. I have and I do though. That’s cool. But the opportunities that I have had have found me, I’ve not gone looking and I like to think that’s because I am REAL, keep it REAL and avoid the FAKERY business.

  13. 1st August 2018 / 7:06 pm

    The amount of instagram bots I have comment on my photos as well is unreal, I understand they want followers from it but I end up blocking the account and can’t see how it actually works. Plus I end up blocking people that follow/unfollow because it does my head in getting the same notifications from that one person every couple of days!!

    Good post, informative and at least you have a clue on lip gloss, it’s for the lips right? Ha!

  14. 15th August 2018 / 2:51 pm

    I think with Instagram people make the photos look amazing which is fine, although at the same time using instagram stories to show off real life, both are cool! Just about following accounts that you like so you engage in both photos and stories, and if you’re a blogger making sure to weed out the fake accounts and blocking them!

    • DadvWorld
      17th August 2018 / 10:20 am

      That’s it. I don’t have an issue with people faking their lives on Instagram, it effects me ZERO. I know others are easily drawn into it all though, it’s important to remember not everything is always as it seems online. 🙂

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