Hi Bloggers, I’m Carl from DadtasticVoyage and I’m here to help you Blag Your Blog with my Top Tips For Emailing Brands!
Now that you’ve been blogging for a while (six to twelve months I’d say), you’ve spent your time focusing on building up your content, increasing your following and your writing skills are improving. You’ve had a couple of sponsored posts but there’s nothing else coming in. It’s time to start putting yourself out there. Social media is one of the best ways to get your blog noticed, with so many platforms. It’s true that social media and blogging go hand in hand but sometimes it’s not enough. Sometimes, no matter how good your most recent post is, it is easily lost in the thousands of other posts out there. Sometimes, you have to put yourself out there and start selling yourself to brands.
PR’s work incredibly hard to find bloggers that align perfectly with the brands and what better way is there to show you align with your favourite brand than to get in touch directly?! It may not always result in an instant campaign, but it will help you stand out among the huge sea of bloggers that PR’s need to get through to find their brand ambassadors! I have had some of my most successful collaborations using just a few simple rules, so here are some of my Top Tips For Emailing Brands.
Make It Personal
If you can, try to find the name of the PR contact at the brand you’re looking to email. Using specifics like names can really help grab peoples attention. One tried and tested phrase I include in all my emails is ‘How are you?’ or ‘Are you having a good day/week?’ Remember PR contacts are people too. Think of them as people rather a company.
Don’t Ask For Too Much in Your Initial Email
Try not to think of PR’s like Father Christmas. They’re not just going to hand out gifts! Rather than thinking about what they might be able to give you, think about getting to know them and how you might be able to work together. It’s always better to get on with the people that you work with and this goes for your relationship with PR companies too.
Finish Up With A Question
Ending an email with a question is a bit of a no-brainer! If you want people to reply, give them something specific to reply to. Try using ‘What are your thoughts?’
Always Write A Follow UP
If you don’t get a reply within a few days, don’t worry! If the PR person you’re trying to contact is anything like me you’ll mean to reply but don’t always have time, or they just miss your first email altogether. Sending a really brief follow up, just asking if they saw your initial email and would they like to chat is a polite way of prompting people to reply. Definitely something I would recommend getting into the habit of doing. I usually leave it a few days before thinking about doing this. Most inboxes tell you how many days ago you sent the email so don’t worry about forgetting.
Have you been getting in touch with PR’s? Are you a PR with a few tips of your own?! Let us know what you think in the comments below…
A massive thanks to Carl for sharing his tips with Blag Your Blog. Please do go over and give Carl’s blog a read and also catch up with him online across social media…
Instagram | @dadtastic_voyage
Twitter | @dadtasticvoyage
Good luck and please do feel free to ASK any questions if you’re struggling. Leave a comment below, or get in touch on social media @dadvworld
I’m continually creating as many posts in this Blag Your Blog section of the DadvWorld website as I can to help you understand, figure out and achieve your blogging goals. I’d love your feedback and/or further questions to help me create the content you need.